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Revolutionizing CPD Education for GPs

An innovative online platform providing high-quality CPD modules and events for medical professionals

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The Challenge

Modern GPs face significant obstacles in maintaining their professional development

Time Constraints

GPs struggle to balance busy clinical schedules with mandatory CPD requirements, making traditional learning methods impractical.

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Accessibility Issues

Physical events and training sessions are often geographically inconvenient and require time away from practice.

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Progress Tracking

Difficulty in organizing and tracking CPD activities across multiple platforms and formats for appraisals.

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Cost Barriers

Traditional CPD resources and events often come with significant costs, creating financial barriers to professional development.

84%

of GPs report struggling to complete their required CPD hours due to time and accessibility constraints

Our Solution

Introducing Pulse 365: A Comprehensive Digital CPD Platform

280+ eLearning Modules

  • Bite-sized and in-depth learning options
  • 27+ key clinical areas covered
  • Expert-authored content

250+ On-Demand Webinars

  • Access anytime, anywhere
  • Expert-led presentations
  • Real-world case studies

Personal CPD Dashboard

  • Track progress automatically
  • One-click export for appraisals
  • Personalized learning journey

Key Differentiators

Flexibility

Learn at your own pace, on any device

Quality

Content from leading primary care experts

Efficiency

Streamlined learning and tracking process

Market Opportunity

A Growing Demand in Medical Education Technology

Target Market

General Practitioners in UK 50,000+
Annual CPD Requirement 50 credits
Market Growth Rate 12% YoY

Market Size

£500M+

Total Addressable Market in UK

Growth Drivers

  • Increasing adoption of digital learning solutions
  • Mandatory continuous professional development
  • Rising demand for flexible learning options
  • Shift towards remote learning post-pandemic

Market Trends

Digital Learning Adoption ↑ 85%
Mobile Learning Usage ↑ 67%
On-Demand Content Preference ↑ 92%

Product Overview

A Comprehensive Digital CPD Platform for Healthcare Professionals

Core Features

  • 1 Personalized Learning Dashboard
  • 2 Progress Tracking & Analytics
  • 3 Automated CPD Certification
Platform Interface

Learning Content

  • • 280+ eLearning modules
  • • 27+ clinical areas
  • • Expert-authored content
  • • Multi-format lessons

Delivery Methods

  • • Live webinars
  • • On-demand videos
  • • Interactive modules
  • • Mobile-optimized

User Benefits

  • • 24/7 accessibility
  • • Progress tracking
  • • Automatic certification
  • • Personalized learning
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Business Model

Multiple Revenue Streams with Sustainable Growth

Revenue Streams

Premium Subscriptions 40%
Event Registrations 30%
Institutional Licenses 20%
Partnerships 10%

Key Metrics

£120
Avg. Revenue Per User
85%
Retention Rate
18%
Monthly Growth
75%
Gross Margin

Subscription Tiers

Basic (Free)

  • • Limited access to modules
  • • Basic tracking features
  • • Community access

Premium

  • • Full module library access
  • • Advanced analytics
  • • Priority support
  • • CPD certification

Enterprise

  • • Custom solutions
  • • Bulk licensing
  • • Dedicated support
  • • Custom reporting

Growth Strategy

Market Expansion

Geographic and specialty expansion

Partnerships

Strategic healthcare alliances

Product Development

New features and content

Marketing

Targeted acquisition channels

Traction & Growth

Our Journey of Rapid Expansion and Success

Key Achievements

280+
Active eLearning modules with continuous growth
250+
On-demand webinars available to users
27+
Clinical areas covered in our platform

User Testimonials

"Provides links to many useful topics and treatments and helps to keep me as a part time sessional locum up to date."

"As a mother of an eight-month-old this is such a great way to tot up some CPD and get ready to return from maternity leave."

"Online, flexible, access to experts, practical for working GPs."

Growth Metrics

150%
YoY User Growth
92%
User Satisfaction
85%
Retention Rate
4.8/5
Average Rating

Strategic Partnerships

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Monthly Active Users Growth

Last 6 Months

Competitive Analysis

Our Unique Position in the Medical Education Market

Competitive Advantages

Specialized Content

Expert-authored content specifically for GPs with 27+ clinical areas

Comprehensive Platform

280+ eLearning modules & 250+ on-demand webinars in one place

User Experience

Intuitive interface with automated CPD tracking and certification

Flexible Learning

Multi-format content accessible anytime, anywhere

Market Comparison

Features Pulse 365 Competitor A Competitor B
GP-Specific Content
Live & On-Demand
Auto CPD Tracking
Expert Network

Market Position

#1

In GP-specific CPD content

User Satisfaction

92%

Higher than industry average

Content Quality

4.8/5

Average content rating

Our Team

Expert Leadership Driving Innovation in Medical Education

👨‍💼

Dr. James Wilson

Chief Executive Officer

20+ years in Medical Education

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👩‍⚕️

Dr. Sarah Mitchell

Chief Medical Officer

15+ years in GP Practice

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👨‍💻

Alex Thompson

Chief Technology Officer

12+ years in EdTech

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Advisory Board

👨‍⚕️

Prof. Robert Harris

Medical Education Expert

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Dr. Emily Brooks

Digital Health Specialist

Core Team Expertise

Medical Education
Technology
Content Creation

Company Culture

🎯
Innovation
🤝
Collaboration
📚
Learning
💡
Excellence

Financial Overview

Strong Growth and Sustainable Business Model

Revenue Growth

£1.2M
£1.8M
£2.4M
£3.0M
£3.6M
2020 2021 2022 2023 2024(P)

Key Metrics

Annual Recurring Revenue £3.2M
Gross Margin 75%
Customer Acquisition Cost £250
Lifetime Value £2,800

Revenue Breakdown

Subscriptions 60%
Events 25%
Partnerships 15%

Unit Economics

CAC Payback 6 months
LTV/CAC Ratio 11.2x
Net Revenue Retention 118%

Growth Projections

2024 £5.0M
2025 £8.5M
2026 £12.0M

Funding History & Use of Funds

Previous Rounds

Seed Round: £1.5M

Series A: £4.0M

Current Round Target

Series B: £10M

For product development, market expansion, and team growth

Investment Opportunity

Join Us in Revolutionizing Medical Education

Funding Details

Round Size

£10M

Series B Investment Round

Pre-Money Valuation

£50M

Based on current growth metrics

Minimum Investment

£500K

Per investor allocation

Use of Funds

Product Development 40%
Market Expansion 30%
Team Growth 20%
Working Capital 10%

Expected Returns

5x

Projected ROI in 5 years

Exit Strategy

3-5

Years to potential exit

Market Size

£500M+

Total Addressable Market

Investment Highlights

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Strong Growth

150% YoY

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Market Leader

#1 in GP CPD

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Unit Economics

11.2x LTV/CAC

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Scalable Model

75% Gross Margin

Strategic Roadmap

Our Vision for the Next 24 Months

2024 - Phase 1

Q1-Q2
  • • Launch AI-powered learning paths
  • • Expand content library to 500+ modules
  • • Mobile app development initiation
Q3
  • • Release mobile app beta
  • • Launch institutional partnerships
  • • Implement advanced analytics
Q4
  • • International market entry
  • • Enhanced reporting features
  • • New revenue streams activation

2025 - Phase 2

Q1-Q2
  • • VR training modules launch
  • • Global expansion continuation
  • • Enterprise solution rollout
Q3
  • • Advanced certification platform
  • • Healthcare partner integrations
  • • Community features expansion
Q4
  • • Real-time collaboration tools
  • • Predictive learning AI
  • • Market leadership consolidation

Key Milestones

1M+ Users Target
Global Market Presence
AI Integration Complete

Growth Targets

Revenue 5x
User Base 3x
Content Library 4x

Innovation Focus

AI & Machine Learning
VR/AR Integration
Personalization

Long-Term Vision

Becoming the global standard in medical education technology, revolutionizing how healthcare professionals learn and develop their careers.

Get In Touch

Let's Discuss Investment Opportunities

Contact Information

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Headquarters

London, United Kingdom

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Email

investors@pulse365.uk

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Phone

+44 (0) 20 XXXX XXXX

Company Details

Founded 2020
Employees 50+
Investors Series B Open

Investment Inquiry

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